I have started being just as concerned about really popular "developer advocates" on Social Media.

They find a tool or toy they like and mention how great it is (perhaps from their own company) and the mass of followers retweet and push it.

In the age of social media it's the perfect marketing strategy but the signal to noise ratio is low in my feed and I'm skeptical of anything I see on Twitter where I'm much more accepting of the _same content_ on here.