Tech firms engage in capitalist logic to achieve it: wherein the true costs of production are externalized and obscured from public view (or worse, portrayed as being virtuous and of benefit to the user). Willing or not, we are in their employ when we engage in their services, much in the same way we contribute to climate change merely by participating in industrialized Western society. We are both the victims and perpetrators, because even individual moral responsibility has been externalized, seemingly to the point of irrelevance. And as the complex systems (e.g., near-omnipotent global surveillance, totalitarian fiat currency, Bernays' propaganda) we've designed and implemented to run our world are beyond the comprehension, let alone control, of any single mind, how could it be any other way?