Google Prepares to Launch New Privacy Tools to Limit Cookies

News Corp (WSJ’s corporate parent) has been in essentially open war with Google for something like 15-years; the business side of it being mostly about media distribution; as well as all-out propaganda war directed at Google, they've led a couple of electronic newspaper/newsmagazine distribution efforts platform efforts openly targeting Google News.

There may also be a partisan political basis for it (while a split between the two on that is clear, it's less clear that it's a major motivating factor in News Corps attacks on Google in general.)