So you are competing with batteries? I suppose batteries have much higher roundtrip efficiency, but maybe there are other advantages to your technology, like being able to rely on combustion engine cars?
Obviously there are lots of benefits of batteries over gas, but being able to load up a standard 10,000 gallon tanker truck with 300MWh of energy and drive it anywhere there's a road is something batteries simply can't do.
Put that way, it's a huge improvement and avoids having to electrify entire fleets first.
Another thing, will this synthetic diesel burn cleanly like hydrogen or do they need to add lots of nasty stuff?