Changing the Hotel Pricing Model
freakonomics.blogs.nytimes.com
freakonomics.blogs.nytimes.com
By the way, much like the new reduced plastic bottles by Poland Spring, this is a great example of company innovations spurred by the environment. So many cost saving ventures would have been out of the question for companies due to image (What? You expect me to get excited about the fact your bottles are more flimsy??), and are now up for grabs. Companies that recognize this opportunity will do well.