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> this whole narrative about online/digital privacy was seize on by traditional media to bash tech companies while driving traffic to their properties. It also gives some academics and "experts" an outlet to promote their books.

[...]

> regular people don't care about it

Who's buying the books and visiting traditional media properties then?

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Fair point, but there are lots of reasons to skim an article and not every academic is getting rich off of hawking their books, sometimes it's an excuse to talk about their publishings, and one could get consulting gigs out of the attention.

The masses though, they don't care:

"Facebook users care less about privacy than regulators"

https://www.reuters.com/article/us-facebook-growth-analysis-...

I can't see anywhere in that article any mention of what Facebook users think about online privacy, let alone that they don't care.

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