What if the majority of people would block all ads? Wouldnt data collection become meaningless?
What if the majority of people would block all ads? Wouldnt data collection become meaningless?
Data is used for more than advertising.
These data silos are enormous blackmail machines waiting to be activated. There is tons of evidence of crime, adultery, extortion, and all the other fun things humans get up to in there.
Google, FB, and the other big surveillance outfits protect this data now. Who knows what happens tomorrow, or if that protection is "enough", or if $nation_state will grab what's stored in their borders, or...
Building these blackmail machines is incredibly dangerous, _even if you completely ignore_ the garden-variety privacy problems they cause for "little people".
But I am not sure it's ever going to come. Many smaller devs and studios publish free apps which they monetise only with ads. Not sure Apple wants to scare off millions of developers by officially streamlining app ad-blocking.
On iOS, VPN remains the only good choice so far, sadly.