[1] https://news.ycombinator.com/item?id=10735610
[2] https://www.fastcompany.com/1710460/chinese-math-or-1-mistak...
[1] Even "Chinese Soda" has not entered common usage enough to justify calling it "the" or "a standard" term for it.
How exactly does the "fallacy" apply to Uber, a company that thoroughly understands how difficult it is to carve a big chunk out of entrenched competitors?
Since they've already demonstrated the ability to steal a sizable percentage of the taxi and car rental markets, it's good for Uber that they didn't listen to all the smart guys on HN.
Which is what I was using it for.
>How exactly does the "fallacy" apply to Uber, a company that thoroughly understands how difficult it is to carve a big chunk out of entrenched competitors?
To clarify, that part is not the problem with the comment. That is a legit argument for why Uber can justify its valuation.
The problem is trying to amplify the persuasiveness of the argument by appealing to "small percent of huge = big". That deceptively makes the argument more appealing than it deserves to be, and is a lazy form of justifying a valuation. It plays tricks with human intuition on big numbers to (as you note) underplay the difficulty of getting a small number.
Hence why it's a "reach for my revolver" type situation.
Be careful not to equate "they have, independently of this argument, a good case here" with "therefore it's not the Chinese Soda fallacy to mention the percentages."
I can find only one other reference to it and it's on HN.
Basically every other episode of Shark Tank.