As for the "But how do we pay for all these free things then?" counterargument, I'd suggest voluntary restraint on the part of website creators. I can live with a few modest JPEG-only banner ads hosted directly from the site I'm visiting. If a site promises to not use animated images, streaming video, streaming audio, any sort of trackers, any sort of third-party content, and if they keep the screen-real-estate ratio of ads to content relatively low, then I'll whitelist them in a heartbeat.