It's a shame we lost BitBucket along the way. They were the first to spearhead the "all private repos free for individuals" model that the others eventually adopted.
Wait we lost Bitbucket?
Why do you say BitBucket has been lost?
Bitbucket is currently lagging behind Github/Gitlab in pretty much all areas. Usability-wise, even in its most basic features, it is simply terrible at the moment. And there is no social effect whatsoever - in fact, placing your stuff on BB right now is practically a declaration that you hate talking to people. It clearly is not a priority for its new owners (Atlassian).
Having been at a company that was a heavy Atlassian/Jira/BB user, it seems the only reason for companies to ever use BB was because they already used Jira, and/or because of pricing differences vs Github (although that has changed a few times since I've left there).
The only reason people pick them is because someone in the tech department got some sweet kickbacks on an expensive deal.
Being a Bitbucket user is pretty distressing right now. We're invested quite heavily into it, but moving to Gitlab would really address some of our major pain points (having to run Sonatype Nexus, and some Bitbucket Pipelines restrictions).
I hope they can catch up before it becomes too tempting to bail.
They could start by adding syntax highlighting.
I work at GitLab and I completely agree with this! Choices for users and our industry is moving forward embracing the single application philosophy.