In the jargon, "Pull down, not out!"
There's a mechanical advantage issue too. The article discusses camming devices, and those are designed to press the rock harder than they're loaded. Usually, the coefficient of friction between rock and aluminium is less than one. This design also allows the cam to hold in slots that get wider towards the surface.
(probably more like 50kg for skinny zero % body fat climber types)
That said, there's a bunch of well-known "expando" flakes, particularly in big-wall granite areas like Yosemite, that are necessary for certain routes.
Even the ones that have been around for a while, though, do eventually come down: http://www.rockymountainrescue.org/eldo_DB_27apr08.php