What is likely to happen is that new internet based companies will be snubbed to appease the latest round of pitchfork masses.

Much like how Equifax got away without punishment, nothing will be done for the entrenched data broker industry which has been invasively profiling consumers since before the internet was invented.

Where Faceboock mostly collects it's data via voluntary submission in exchange for a free service, traditional data brokers get their mitts on it without any consent. They are the real demons. I'm sure their people are working behind the scenes to keep the attention focused on Facebook so that legislative theater can make it look like something is being done without affecting their bottom line.