(That's behind a lot of marketing actually, making people think they have a problem; that they have gut issues, that they're not cleaning hygienically enough (and that there's germs everywhere), that they need to have a four hour erection at age 70, that they need to go skydiving in tight white pants while on their period, that someone might shoot a cannon at their boat so they need tape to patch it, that their abs are not good enough so they need another gym device that fits under their bed, etc.