My wife and I buy a couple of relatively popular TV series on Amazon to watch them without commercials. I've been watching the minute count on a "half-hour" TV series creep down over the years... 23 minutes... 22 minutes... current "best" record I've personally witnessed is 18 minutes, but stay tuned. If someone replied with a 16 or a 17 example I wouldn't be shocked. I'm wondering if the TV companies will experience some modicum of shame around the 15 minute mark.