The term is price discrimination.
Offering coupons through the mail, online ad codes etc. You are reaching out to different demos using different marketing techniques and offering or not offering discounts accordingly.
Offering coupons through the mail, online ad codes etc. You are reaching out to different demos using different marketing techniques and offering or not offering discounts accordingly.
The actual paper: http://www.ccs.neu.edu/home/cbw/static/pdf/imc151-hannak.pdf...
"As shown in Figure 11, Travelocity alters hotel search results for users who browse from iOS devices." (In particular, alters the prices shown to the user).
I get most honest prices.