I think it's great that this company did this, but this article is a puff piece. There's no real data here. He just states that the `business tripled`. What does that actually mean? Did it triple in revenue? How did increasing the entry-level pay result in that? And how did your non-entry level employees handle the lowest wrung earning far closer to their own pay? How many executives decided that the freeze wasn't in their own best interest and left? You can't just sacrifice and redistribute and expect it to be all roses. The details matter, especially if you're trying to convince resistant minds that it's a good thing.