This is the key phrase. Tesla is all in on marketing "Autopilot" as a fully autonomous driving agent when it's not. It's an advanced lane-keep assist system combined with dynamic adaptive cruise control. No more advanced than GM Super Cruise or Honda Sensing. The lies from their marketing department and Musk himself are causing these deaths, not the technology. If they were responsible in representing what the system really is, people would actually be more attentive to the fact that they are still driving a car, and not blindly trust their lives to a level 2 system. Honda and GM do this, and have yet to see any fatalities.