I've been doing this too. I'm also doing this with NYT, WSJ, FT -- all publications behind higher and higher paywalls, all publications I tried, but ended up leaving because they still serve you ads on their mobile apps.

Now the question is this: if I didn't care or it wasn't worth reading, why did I click on it in the first place?

Perhaps I don't care about this content as much as I thought anymore. Maybe we've been addicted to reading content, rather than actually making use of most of the content anyway.

PS: I'm trying out The Guardian now. No ads for premium users on mobile.