I, as a teenager bought a Sony BMG album with this rootkit.
At the time I didn't own a standalone music player, just my PC. I had a nice Creative sound card and some decent speakers, and an appreciation for audio quality.
To my surprise I found that the Sony album prevented you from playing back anything but some low-quality 128Kb MP3s stored in that data portion of the Disc if using a PC and there was zero chance I was allowing their crapware onto my machine.
I contacted them and they sent me out a replacement disc without the root-kit data rubbish but only upon me first posting back my own disc, without its case no less.