Why the Guardian is changing the language it uses about the environment
theguardian.com
theguardian.com
* Military invasion w/ 250k troops: "regime change"
* Widespread bombing campaign: "shock and awe"
* Drone attacks that kill civilians: "precision strikes"
* Societal breakdown and re-emergence of internecine conflict: "birth pangs of a new Middle East"
The a term that precisely describes what is happening, does not rile up enough people, so inorder to improve "accuracy" they want to use buzz words.
it seems like they are more interested in improving "clicks" than "accuracy".
"Climate change" and "global warming" are accurate on a semantic level but not on the level of pragmatics. In particular, people generally understand "warm" as "warm, but not hot".