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Bars could indeed offer these options trivially, it may simply be that they've never considered it, or considered that there might be a demand for it. As the perpetual DD throughout my college career, if you're not a fan of sucking down sugary soda or virgin Bloody Marys, be prepared to sip water for the night.

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It’s not really a great business plan for most bars. A typical non drinker will have maybe 1 fancy drink then be happy with nursing a water for the night. Someone who is drinking alcohol and getting in the mood will often pay for 4-6 drinks. The more you get known for being a place that has good sober alternatives the more you are going to get sober people coming in for that atmosphere. At that point it might be wiser to just base your whole business model around it like these places are doing.

I guess more ways that I am ignorant to the situation, I was always okay with just a water. I am not too familiar with non-alcoholic beverages. I can imagine if the demand is there, which apparently is true after this article, regular bars may want to start looking at it as an option. That would probably be a great way for bars to introduce a "drink responsibly" program.

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