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What if you're a casual instagram user and you end up with 10k followers? But you're not doing anything except posting regular pictures/stories/etc - zero engagement, zero working with any other company/etc.

Would you still be counted as a nano influencer?

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That rarely happens because most Instagrammers invest hundreds of hours of grinding work to get their followers (post frequency, posting at a certain times and days, deleting non-performing posts, obsessed with making it to the Explore page, etc). I guess that less than 1% of users with >10k followers got there "naturally".

... or just buy them like that guide that was on front-page

Most of my friends who are good at skateboarding or surfing have 2-15k followers, regardless of whether or not they're sponsored.

They do almost no personal branding, they're just well-known in their area. I imagine it's the same for most sports with a lot of participants, save those with a high financial barrier to entry (e.g. racing cars).

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