1-10 million impressions isn't $250 000.

By 50 is equally out of reality, as they are much higher.

>I've paid for a bit of influencer marketing.

Rates depend on the influencer, demographic, industry, and many other factors.

To elaborate to the sibling commenters. Kendall Kardashian got 250k to post to 110MM followers on IG, and it was a scam, so was probably overpaid. But that's 110X what the other comment claims for the going rate.

Just contact some IG pages and see what they are willing to accept. The proliferation of meme pages, fake likes, news feed algos that decide what to show you, everyone wanting to become an influencer, and general inflation (1MM followers is nothing these days) have driven down costs. It's a bit of a lemon market too. I paid around 1/50th or 1/100th of the figures quoted in the other comment. Ofcourse it varies though.