"It is off-putting to try and read about this apparently amazing language, and have large portions of every (hyperbole) article saying effectively that if people were just { smarter || better || less sheep like } they would use Lisp."
Perhaps you missed the wave of Perl hate that Python and Ruby rode to popularity on. This anti-Perl snobbery hasn't seemed to have hurt them any.
Or how about the snobbery of C users against COBOL and FORTRAN? Once again, C got adopted despite (or perhaps even because) of it.
Or the religious wars over static vs dynamic typing, functional vs imperative, OO vs procedural, and which editor or OS is superior.
This kind of elitism is really endemic in the programming field, is by no means restricted to Lisp, and is probably not very relevant to the lack of adoption of Lisp in the general programming community.
Rather, I'd chalk it up to more of a matter of marketing. Lisp is still viewed as more of a (difficult) academic language, rather than a practical one. It's also rather old by now, and doesn't have the shiny/new sparkle that helped Java and Perl (in their day), and Ruby and Python (more recently). Also, how many killer apps (that a typical programmer cares about) have been written in Lisp? Where is Lisp's Ruby on Rails?