Vox publishes it's share of viral clickbait but it also publishes some quite good investigative journalism. Like Sara Kilff's stuff on hospital billing. There are writers at Vox who I think are bad but also writers there good enough for me to put them in my RSS reader. There's less editorial control at Vox which means both that the bad is worse but also that the good is better. And the bad is probably what goes viral on Facebook to pay for the stuff I consume.