"This gives our customers a sense of security that if anything should happen to become important in the future, they will have purchased from a vendor that has a vision for embracing the technology even if there is no roadmap for actually implementing the technology.
"And although they may not ever end up benefitting from the technology, their careers are safe because they made a decision that, at the time, was prudent, namely to standardize on a technology that was thought to be on its way to becoming ubiquitous from a vendor that articulated a strategy for achieving ubiquity."
tl;dr: "F.U.D."