I wonder if it's because embalming is a product you can sell someone with a large profit margin because the market price of body embalming is murky at best.
There was a huge amount of consolidation going on as mostly family funeral parlors were being bought up by a few scaled players.
There is a huge amount of money tied up in funerals. Looking at the generational switchover, with boomers presumedly wanting traditional burials, grave sites and granite headstones—-not yet at its peak.
I wonder if the funeral industry will tip around the same time some have suggested the housing market will.