If they are only weighting on the last 5 years they no longer have a business case under GDPR to retain it[1]. Essentially it crystalises in law what should already have been the case.
> it is much easier to implement a policy where no data can be retained after X years than on-demand wipeout
Not sure how when all that changes is the clock.
[1] If my account was fraudulent in some way, or there's a law requiring some retention, there is a business case for retaining longer, and it is permitted.