The person who dies for “ideals” are mostly driven by false claims[0] about the nature of the afterlife.
Improving your child’s outcomes is a biologically preset desire.
Saving for retirement is still ultimately in one’s immediate self interest.
Producing theoretical research has the immediate benefit of recognition in their fields and the possibility of a “lottery win” outcome.
Saving for retirement is
[0] More precisely, claims they can't know to be true. (And are also almost certainly false.)
Sometimes. This is not something generally expected of people, and newsworthy when it happens. Not all ideals are also selfless - some, like loyalty to one's God in expectation of an afterlife, is directly selfish.
> work their whole lives to give their children a better future
A combination of biological imperative and social pressure older than civilization; also pretty selfish.
> save for retirement
Most people can't really do that, especially not when living paycheck-to-paycheck. That's why retirement funds tend to be done in opt-out and usually socialized fashion.
> produce research on subjects that will only achieve tangible outcomes in the distant future
Even ignoring the status seekers, pure intellectual curiosity gives short-term emotional rewards. I doubt most researchers would be able to sustain their efforts if they didn't feel at least some immediate intellectual reward that outweighed their lowered (or sometimes non-existent) salaries.
My point isn't that individuals aren't capable of putting long-term benefits in front of their short-term interests. My point is that they aren't capable of doing it at scale, in a coordinated fashion. A lot of this boils down to coordination problems - when personal sacrifice has low marginal utility (i.e. you need to get a lot of people on-board to materialize the benefits) and high immediate cost, few people will choose the sacrifice, and even if a small group coordinates on this, the first person to defect will destroy it all.
So I believe mass change must be a necessity no matter how hard it is. If we don't change, we're not going to solve this problem.
Culture inherently includes technology.
Not sure I fully agree with the premise that such measures are needed though. You can also increase efficiencies by e.g. requiring the industry to build more durable products or e.g. increasing spending in artificial meat research as well as high speed trains or hyperloops. People would still eat meat, would still travel the world, but now without causing as much of a carbon footprint.
I agree with your proposed alternatives - I was responding to parent's idea that we should "cut consumption and production".
Policy-makers should reorient their focus to develop policies that contribute to the global public good through cheap, clean energy technology.[123] With access to cheaper clean energy and more energy efficient technology (e.g. smart grids), countries can grow their economies without emitting as much carbon and also help us decarbonize our economies.
citations here: https://lets-fund.org/clean-energy/
For example there is nothing inherent in status symbols that they need to be environmentally harmful. We can change our values.
No middle ground whatsoever.
You can reach this middle ground by e.g. building more nuclear plants, introducing emission taxes, subsidizing electric cars to speed up their adoption and other top-down measures that realign the markets with desired social goals.
The only way you can reduce consumption is by increasing efficiency. Limiting people in the long term is not going to work unless you create an authoritarian government.