> If you’ve got untrusted machine code running on your system, you’ve already been compromised.

You are exactly correct. However, the advent of "The Cloud" changed that.

"The Cloud" by definition runs untrusted machine code right next to yours. IBM and other players have been screaming about Intel being insecure for decades--and it fell on deaf ears.

Well, suck it up buttercup, all your data are belong to us.

While I hear lots of whingeing, I don't see IBM's volumes rising as people move off of Intel chips onto something with real security. When it comes down to actually paying for security, people still blow it off.

And so it goes.