Its just that I think that an app/hardware integration ethic definitely has a place in the world. For example, hardware which works with Apple, without allowing third-party (not even Apple) involvement, is a battle being fought.
Hardware vendors should be encouraged to ensure their hardware remains useful for generations, in my opinion. Apps always go stale while the hardware remains operational.
Of course: none of this forgives the vendors using it to spy on its customers.
Hardware like this, anyway imho at this market, is a platform battleground. In all honesty, we have more computer vendors battling it out now, than ever before.
More than likely, putting "compatible with iOS" on the box of an expensive speaker means more shelf-shopping customers. Alas, Bose and Apple probably have, at least, MFI-level involvement...