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"Or, build apps, lots of them, keep them alive, find distribution channels to push them through (platforms), improve the winners, sideline the losers, find a niche, build apps for the niche, keep slugging away at it, build up a portfolio of complementary things.."

Isn't that a business? :)

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When the first deposit from a paying customer hits your bank account, or the first serious investor opens their wallet to validate you, or you convince some innocent wide-eyed soul to quit their job and join you, then you can call it a business. Before that, I'd just call it an expensive hobby.

Yikes. I have several expensive hobbies on the go right now.

App Engine and Heroku have recently taken a couple of my projects infrastructure costs down to nil... so it is getting less expensive. However, the opportunity costs are still eating me alive. :)

That will always be the case. Just know that the opportunity costs of not doing it will be a little bit higher.

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