Google's Chrome OS Means Losing Control of Data, Warns Richard Stallman
guardian.co.uk
guardian.co.uk
Especially if you depend on one company (either Google, Amazon, ...). If that company decides you violated their terms of service in any way, they might simply remove your account and all your files. There is nothing you can do against that.
This would make it even worse than 'traditional' vendor lock-in with proprietary data formats.
Luckily, most cloud service providers allow downloading your files to make remote backups. But this might not always be the case and is easy to overlook/forget.