This is the stupid libertarian answer for everything, not so different from communism in its arrogance and over-simplification of human motives and behaviors. If the XX century taught us anything, it's that there are no simple answers.
It the industry was perfectly competitive, nobody would be able to turn away money. We would have the perfect whip, making us all labor for all of our waking hours, no holidays, no weekends. Consumers would have perfect choice at the lowest possible prices. They would, however, have zero free time to exercise this "freedom".
Too much competition is cruel and wasteful, leading to a dystopia where, if you take 1 second of rest, someone else might not. Too little competition kills motivation to do the things that are hard but essential, leading to mass starvation and social system collapse.
The answer is democracy, which is not a simple answer nor a silver bullet. But it's the best game in town. When things go too far in one direction, it is the citizen's right and duty to push them in another one. Sometimes the government interferes too little, sometimes too much. Bureaucracies and technocrats might be unsexy, but they lead to a more pleasant and humane world than slogans.
Tech companies should not have the final say on what you can are not use markets for. In a democracy, rules of society > rules of companies.