They should promote the hell more out of the fact that it's uBO underneath. For a long time, I didn't install AdNauseam simply because I trusted uBO more, and didn't want to have two ad-blockers in a single browser.
I agree with this - it's there (annoyingly, phrased exactly the same way I wrote my comment but I swear I didn't know and I haven't been on that page in months!) but they're not exactly leading with it. uBlock Origin has a strong brand and it's a bit myopic not to leverage that in a more prominent way. Still, I'm glad it's getting noticed and I'm sure their install base went up a fair bit from this thread alone!
I'm on a fresh desktop setup and just installed it, so it's +1, and when I go back to my usual workspace, it'll be +3.