By contrast Brave has had things such as blocking of fingerprinting for months (years?), and also natively supports OPT-OUT ad blocking, script blocking, third party cookie blocking (which FireFox does also but once again in a less direct fashion), single click native TOR access + ID swapping anywhere, and more. And I think the biggest difference is that this is all directly exposed to the user. If a user clicks the big iconic Lion icon in the top right they get a popup that shows nothing but:
- [x] Shields Up (adblocking/etc)
- [x] Third party trackers blocked
- [x] Connections forced to HTTPS
- [x] Scripts blocked
- [Third Party/All/None] Cookies blocked
- [Third Party/All/None] Device recognition blocked
So even users that know absolutely nothing and don't bother to navigate through menu options will almost definitely immediately be exposed to all of these privacy options, though again given the opt-out nature of much of it - even if they weren't, it would be less of an issue.