How so? If there's a market for net neutrality, and if there's sufficient competition, someone will provide a neutral option. It just needs to be cheap enough for a competitor to enter the market for that to happen.
I wouldn’t be so sure... look at the cable tv market in the US. Surely there is consumer demand for clear and simple pricing and per-channel choice. And yet the free market has not provided this.
In the US, the cable tv market is subject to the exact same local monopolies as the isp market; in fact, they are often the same company.
The capital required to build a competing network is immense. It will never happen, and there’s way more money in getting into the existing grift.
Did you not read the part about the government owning the physical infrastructure?