I got rid of my TV entirely in large part because of the ads. I run an ad blocker. I’m not a fan of most advertising. But man, when something is actually useful and unobtrusive I don’t complain! Imagine if every ad was a captivating story that made you think and introduced interesting concepts (like death being less something to fear and more about what you leave behind). That’s not going to happen, so even if this is an ‘ad’ I for one am quite happy with it.