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I'm surprised neither the article nor any of the HN comments have (so far) mentioned Airtable.

Airtable seems to have the main advantage of Excel (it can be customised by a non-technical user) whilst solving some of the limitations (e.g. multi-user, permissions, workflow triggers).

Someone who would have built their CRM tool in Excel in the past, might well choose Airtable today.

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Airtable looks great, but seems incredibly expensive at $10-40 / user. There are a lot of situations where pricing like this makes no sense, e.g., if you want every employee to have access to your data, but most of them only check or enter data once every few months.

That’s my impression as well. I use Airtable, as well as Notion, personally in a single user environment and could see countless use cases for our team at work, but Airtable is simply too expensive and even in its highest tier the number of allowed records per base seems limited, or “increased” according to their pricing table.

I also ctrl-f'ed Airtable. It's the first one that came to my mind, the article should have mentioned it.

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