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This is not for consumers. This is for AV industry professionals whose companies are footing the bill.

Apple has, rightly, been under fire lately for forgetting about the pro market. This display, in the context of the presentation, is intended to demonstrate that their professional focus is back.

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I am not an AV industry professional. Are there competitive displays now? How much do they cost?

This is a pretty unique monitor. There are very few monitors available over 4K and none that I'm aware of with this level of brightness/dynamic range.

The LG UltraFine 5K which has sort of been the de facto "Apple monitor" over the past few years since they stopped making their own is $1300.

Dell has a 32" 8K wide gamut color accurate monitor (UP3218K) which is higher resolution but doesn't get anywhere near as bright. MSRP is $3900, it currently sells for $3400 and includes a stand.

High end reference monitor is $30k.

https://pro.sony/en_FI/products/broadcastpromonitors/bvm-hx3...

It's also OLED, though, so there's that.

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