Funny, one of my pet peeves since I moved to the US is the "keep right unless passing" or "left lane is for passing only" or any other variation of the same sermon. Sounds logical at first, but it's really bureocracy.
If the highway is congested, then the rule becomes meaningless. The traffic density is so high, that it's perfectly natural to use all of the available lanes.
If the highway is not congested, then the density is low enough that you should be able to change lanes as necessary, with minimal fuss. If that's the case, then the whole "keep to the right unless passing" is really just a crutch. In this situation, what we really want is something along the lines of "pay attention and don't make people pass you on the right", but that's not enforceable. So we come up with a rule like "keep to the right unless passing", because that can be enforced by cops.