The EU things differently. For us privacy is very much a fundamental right, such as right for access to clean water/air, right for free access to information (internet) etc.
Both Google and Facebook have been hit with lawsuits in the EU. The laws are there and companies violating them are being punished. One could argue that the punishment is not large enough, if companies still repeatedly violate the laws. It'll take some time though until we see whether companies change their stance on privacy. One company which doesn't need any 'encouragement' is Apple, that's pretty clear now.
Every non tech person I know has some notion of FB being creepy but not a single one has changed their online behavior in any way. Everyone cares until it's actually time to delete your account.
Looks good on paper but in reality what's being done about it? Apart from a few token court cases. People are still dumping their data wholesale in to social networks and EU is mostly powerless when faced with these companies (FB, Google).
> right for access to clean water/air
Here in Brussels you can't throw a rock without hitting 10 diesel cars that come with almost every desk job and include free diesel no questions asked. They spend most of their time sitting in some of the worst traffic in Europe.
Air quality is constantly at the worst end of the scale, both indoors and outdoors and takes years off your life. At the same time there's more and more calls for regulation of Lime scooters.
EU cares but mostly just pats itself on the back for churning out reports.