I imagine in 5 years it will have moved to- Apple only uses your data with companies you enjoy.

I agree though I believe the abuse of privacy rights by the government is the worst kind of the two, capable of inflicting the greatest damage.

They're constantly pushing you to upload your data to ICloud as well -- I apparently must have consented to upload an entire backup of my phone there recently, because I can't remember saying yes to this, but there it is. So even if my data was private while it was on my phone, it's not any more.

I took this to mean: we can't legally guarantee your privacy for anything not on your own device; nobody can. Their claim seems to be that private data is kept on the device (from https://www.apple.com/privacy/ ), and protected by encryption within the user's control. By designing the software such that private data stays on the device, it can't be gotten without targeted physical access (and perhaps coercing the user's passcode from them), rather than scooping up everyone's data from the cloud, unbeknownst to the users, and unauditable to security researchers.

That said, I'm not sure how much trust I'd place in Apple, but at least this security model is to some extent auditable.