There was this amusing incident not long ago, where the store's fraud prevention mechanisms were blocking users who bought five or six games quickly in a row. There were many, many blocked users, because at that time, the Epic store happened to have a "mega sale" event going, where many games were discounted. In a store without a shopping cart feature, that translates to lot of purchase transactions, one following quickly after another.
https://www.pcinvasion.com/epic-store-blocking-users-purchas...
If only they invested slightly more money into their store implementation, and less into buying expensive exclusive game releases, right?