Why do they ban third-party advertising in particular? It seems like advertising should be allowed as long as it's display only with no outward information flow. Basically ads equivalent OTA television or magazine ads should be allowed.
> Basically ads equivalent OTA television or magazine ads should be allowed
I would guess that proponents of this approach also feel that the contents of TV/magazine ads should be strictly controlled (and probably they are -- I'm not sure what the exact regulations around these are, but I am sure it's much harder to publish a blatantly misleading magazine or TV ad, without consequences to the advertiser or the network/magazine, than it is to publish one online).
This isn't a new thing, they killed off most of the Transformers in the 80s movie so they could introduce a new line of characters/toys.
This just gives Apple more power to pick winners and losers
Nobody can stand a chance against someone well-versed in applied psychology (i.e. a marketer).
This is a win for advertisers, a loss for publishers and ad networks making money from mis-targeted ads.
When it comes to TV, some countries like Sweden and Norway do this. It seems the legislation hasn't caught up to the Internet though, and it may be difficult when the content comes from abroad.
So it's not (just) the outward flow of information, but the additional policing burden of a separate inward flow of graphics.
This is harmful to society, particularly as young children are not capable of making purchasing decisions anyways - this is adversarial brainwashing of the most vulnerable.
Somebody else posted what I think is the correct answer - it removes the possibility of a third party showing inappropriate content to kids.
If they are saying that the game company has to have their own ad platform that basically means only Google and Facebook will be able to release ad supported child targeted games on iOS in the future, which doesn't really make any sense to me.
Hence it also requires the apps not to have external links etc.