The title feels like partially clickbait, customers who paid for the standard range have been getting the extended range for free and soon this will be software locked.
"Your Model 3 will soon receive new software that matches the Model 3 Standard Range configuration you ordered. As we communicated in April, this includes a limited range of 220 miles, and the removal of several software features. To continue experiencing the extended range, faster acceleration and Autopilot features of Model Standard Range Plus, schedule a service appointment through your Tesla app."