Alcohol helps people socialize and is significantly harder to get addicted to. It's also far less harmful when consumed in moderation, no matter how many elusive studies want to push how "there is no safe alcohol dosage" because you might have 15% more risk of cancer in 30 years or something. I agree advertising is bad but you're going to have a hell of a hard time convincing billions of people that they should stop socializing the easy way.