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I wonder if they'll slow down on the major version now that they've "caught up" to IE...

Nope, they sped up to one version number every 6 weeks. Maybe they're trying to catch up to Emacs.

I can't imagine the branding looks as good for Chrome 23.0 as it does for single digits. Maybe they'll switch to code names.

Version numbers aren't very prominent for "regular" users. I don't think they really care about branding or marketing the version.