What specifically looks similar to you? Consider there are many things which at some point only a few geeks had and which 5 (or 50) years later still only a few geeks had.
It was a product of is time with one hit feature of huge space and decent battery life for that. At a significant markup.
Does ARKit have a killer feature at all? Even one, compared to competition?
Have you seen any (online or offline) discussion about those? Of course people have strong opinions on them.