There's no either/or decision to be made here. You get compromised, paid for content with our without ads as well. Critical thinking I'd a requirement always.
Blocking ads does not drive businesses to be more "honest". They'll just spend more on PR and influencers. And given how hostile this community is to ads and perhaps even marketing overall, (how YC ever backed a marketing or ad startup is beyond me), companies already realize that getting a fawning TC article purchased thru connections and favors and PR chicanery is going to be more effective than ad campaign even though the ad campaign is more honest, upfront and transparent with its agenda.